iMARU Co., Ltd · Hanoi, Vietnam · Est. 2020
For Japanese companies entering one of Southeast Asia’s fastest-growing economies, iMARU provides end-to-end trade facilitation — from regulatory intelligence and market strategy to PMO setup, logistics, and brand building. Over 100 businesses trust our team across 6 core services, with 24/7 support and a 99% satisfaction rate.
Services
Our flagship offering. Every successful Vietnamese market entry begins with intelligence — understanding the regulatory landscape, mapping competitor positioning, and assessing consumer readiness for your product category.
We provide legal consultation, industry data, competitor analysis, and consumer readiness insights tailored to your sector. This is the foundation upon which every other service builds.
Whether you are a food manufacturer evaluating regulatory approval timelines, a cosmetics brand assessing distribution channels, or a consumer electronics company sizing the Vietnamese market — we deliver the clarity your leadership team needs to commit.
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Product positioning, phased market strategies, PPDCA methodology.
PMO office setup, recruitment with Japan-Vietnam cultural fit, supplier management.
Product registration, customs clearance, warehouse, transportation.
KOL/KOC campaigns, distribution network, trade events.
Long-term brand positioning, corporate social responsibility.
The process
Comprehensive market analysis, legal review, and competitive landscape assessment for your sector in Vietnam.
Business model design, marketing plan, and phased market penetration roadmap using the PPDCA framework.
“We operate as your team member in Vietnam, not just a service provider.”
PMO office establishment, local recruitment with Japan-Vietnam cultural fit, supplier sourcing and vetting.
Product registration, customs clearance, distribution network activation, and initial sales campaigns.
Brand building, KOL partnerships, CSR initiatives, and long-term expansion across Vietnamese markets.
Our foundation
Local team with extensive knowledge of Vietnam’s business landscape, regulations, and consumer behavior.
Operations following ISO and Japanese quality standards. Transparency in information, costs, and responsibility.
Established consumer and distributor networks across Vietnam — no middlemen, direct market reach.
Japanese brands entering Vietnam
Free consultation. 24-hour response. Based in Hanoi, serving all of Vietnam.
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